RICHARD K. BLAYLOCK, Owner, Chief Executive Officer of 12 Oaks, brings with him a wealth of experience regarding all aspects of real estate development and management. A Dallas native, Dick is a 1981 graduate of Southern Methodist University, where he obtained a Bachelor’s Degree in Business Administration with Certificates of Real Estate and Real Estate Finance and Mortgage Banking. His first full-time position was in commercial real estate brokerage with Dallas-based Sherwood Blount and Company.
He left Blount and Company in 1987 for the opportunity to work with his father, Charles, who had recently started 12 Oaks Retirement Villages. In 1992, the two formed 12 Oaks Senior Living to provide management services to the Blaylock properties and to other senior living communities. Charles retired in 1998 and Dick took over the duties of President. He now fills the CEO role and is the sole owner of 12 Oaks. His activities and focus include business development and oversight of the executive and leadership teams.
He has been active in the community serving in a leadership role for various charitable, civic and business organizations throughout his career like the Greater Dallas Fellowship of Christian Athletes, The Texas Association of Residential Care Communities, and Park Cities YMCA. He is also active in a leadership role in various ministry and service opportunities at Northwest Bible Church, which he has attended since 1978. His passion is encouraging and helping others experience spiritual growth in community.
Dick and his wife Barbie married in 1982 and have raised four fantastic children, one of which, Jack, is now the third generation Blaylock working at 12 Oaks. Dick enjoys the outdoors, whether it's time at the cabin in Minnesota or on horseback with Barbie. They live in Dallas, Texas and also enjoy visiting their other children in Austin, San Francisco and Denver.
KEITH ASHBURN, President, brings 35 years of management experience to 12 Oaks. As President, Keith works with the Chief Operating Officer and Chief Financial Officer maintaining the operating and financial aspects of the managed communuites. Keith networks with clients to bring additional business to the 12 Oaks portfolio. He has been an instrumental leader in driving the 12 Oaks culture which includes Stewardship, Servanthood and Solid Character.
Born and raised in Dallas, TX, Keith is a 1980 graduate of Oklahoma State University, where he earned a Bachelor of Science Degree in Hotel and Restaurant Administration. Keith has worked for several companies including S&A Restaurant Corporation, ARA Services and Business Benefits Corporation. Most of his career has been with 12 Oaks Senior Living.
Keith and his wife, Becky, have been married over 35 years and have one son, Joshua. For recreation, he enjoys general aviation as a sport pilot, loves to go scuba diving and especially enjoys spending time with his grandson. Keith is a past board member of the Alzheimer's Association Dallas Chapter, where he served for eight years. He is currently on the Advisory Board for the Oklahoma State University School of Hotel and Restaurant Administration.
BRUCE BUCHER, Chief Operating Officer of 12 Oaks, has more than 20 years of successful experience in building profitable organizations within the hospitality and senior living industries.
A strong leader with proven management skills, Bruce has a consistent record of forming key personal and business relationships. His personal philosophy is “deliver more than you promise” and “enhance people’s lives every day.”
His educational background includes an Associates Degree in Public Service from University of Toledo, along with a Bachelor’s Degree in Business Administration from Madison University.
Bruce and his wife, Karen, have been married over 30 years and have one daughter, Kendra, and two grandchildren. In his free time, Bruce enjoys fitness training, hiking and playing softball on a travel team. Bruce also volunteers at his church and enjoys supporting local food banks.
PHILLIP CASTEEL, Chief Financial Officer, brings 30 years of financial and operational management experience to 12 Oaks. Phillip’s responsibilities include finance, accounting, human resources and payroll.
Phillip is a graduate of Dallas Baptist University where he earned a bachelor's degree in Business Administration with a major in Accounting and an MBA in Finance. Additionally, he has earned a Masters of Arts from the University of Texas at Arlington. Phillip worked from 2007 to 2014 as a Corporate Controller for Highgate Hotels, LP and from 2000 to 2007 as the Vice President Financial Officer for Baylor Health Enterprises.
Phillip and his wife, Kris, make their home in Grapevine, Texas. They have three kids Dane, Canaan, and Ireland. For the last twelve years they have been actively involved with coaching youth sports in the Grapevine/Colleyville area. Currently, Phillip is researching and writing a new book and Kris keeps busy volunteering and fostering puppies for the Humane Society.
AARON J. CATOE
AARON J. CATOE, Senior Vice President, brings extensive experience in the sales, marketing and operational areas of Senior Living. He has been involved in numerous, successful community turnarounds resulting in record revenue and operating gains. He has been directly involved in Senior Living for more than 15 years. Hands-on selling and corporate leadership roles have brought enlightened perspectives, helping him to promote a culture of performance and health for oganizations.
Aaron shares responsibility with other leadership staff in hiring, training, and support to communities for day to day operations and sales efforts. Additionally, much time is spent developing and coaching as he supports the philosophy, “the healthier and more complete the person the better the leader they become.”
In time away from job duties Aaron can be found soaking in nature as an avid RV’er. Other interests include fitness, reading, sharing his faith, sports cars and valued time with family and friends.
LISA NELSON, Senior Vice President of 12 Oaks, brings a wealth of knowledge to 12 Oaks with over twenty years of operational and marketing experience in Senior Living. Her background and expertise includes acquisition of financially troubled communities and successfully turning them around to the point that they achieved record revenues, making them financially stable and successful. She is experienced in all aspects of opening new senior communities (IL, AL & MC) to include pre-leasing, preparation for licensing surveys, setting up operations and the lease up of a community.
Lisa has a Bachelor of Science degree in Business with an emphasis on Leadership and Marketing, and a Master’s in Business Administration. She is well versed in the operations of Senior communities and believes in a supportive, as well as hands-on, approach when working with communities.
While not traveling for work, Lisa enjoys spending time with her two Boston Terriers and French Bulldog. She serves as President of a local Boston Terrier Rescue, donating her time and organization skills to provide help for animals in need.
You can also find Lisa working in the yard, completing home improvement projects, biking and scuba diving on the weekends. She values her time with family and friends.
RAY COOK, Vice President of Operations of 12 Oaks Senior Living has over 30 years of experience in Long Term Care and Senior Health operations in 16 states. His Education and Background in operational management and leadership has been beneficial to both the organization he works with and those individuals he serves.
Ray attended California State University at Long Beach and received his degree in Psychology. He currently holds active Administrator licenses in Florida and Mississippi.
Ray enjoys spending time with his wife while they research their family genealogy. He is also an avid fan of college football and the Texas Rangers baseball team.
DEBRA WEAVER, Vice President of Operations, brings 20 years of experience in sales, marketing and operations to Heritage Oaks Management. Her background includes launching new construction properties known for exceeding revenue goals, maintaining high occupancy in a stabilized portfolio and leading teams to success in a challenged market.
A graduate of Texas State University with a Bachelor of Science degree in Education, Debra has held positions with senior living providers in Independent Living, Assisted Living, Memory Care and Skilled Nursing.
In her free time, Debra is an avid reader, loves travel and is a self-taught water color artist. Other interests include attending church and volunteering at a food pantry that serves the homeless.
KENDRA SIMPSON, Vice President of Operations of 12 Oaks, is a native Texan who has lived and worked in the senior living industry in multiple states across the country. An alumna of Loyola University New Orleans, University of Dallas, and the University of North Texas, she has advanced degrees in Long Term Care/ Senior Housing/ Aging Services and Psychology. Her interests include dementia care, with a focus on developments and implementation of successful memory care communities.
Kendra is a Certified Grief Counselor, and continues to study the impact of loss on people, and coping skills that they use. She has worked in the senior care industry since 2007, almost all of that time spent in community operations. She has also gained experience in hospice, marketing, and geriatric care management during the course of her career.
She is a passionate advocate for health, safety, comfort and dignity for senior adults. Kendra and her husband, Lance, are the proud parents of two adorable young daughters. They also have a bloodhound named Merle Waggard. Kendra jokes that before having children she enjoyed painting, reading, running and yoga.